The Main Fascia Sign
Your name should be readable from a distance. Choose a clean font, strong contrast and lighting that suits the brand. For a comparison of lit options see glow boards vs neon signs.
Projecting & Hanging Signs
A sign perpendicular to the shopfront catches the eye of people walking along the street, not just those facing the shop. Keep it simple: logo and one line.
Neon for Ambience
- Short phrases or logos inside the café make good photo spots
- LED-neon runs cooler and uses less power than traditional glass neon
- Use neon as an accent, not the only sign
Menu Boards, Window Graphics & A-Frames
- Illuminated menu boards help people decide quickly
- Window vinyl can show hours, offers and brand personality
- A-frame boards on the pavement announce daily specials
Budgeting Smartly
Start with the fascia and one eye-catching feature, then add extras over time. For typical price ranges, see our sign board cost guide.
